Continuing education is an important aspect of the culture here at Achieve Internet. Every employee is encouraged to attend at least one class or seminar every six months. The most important part of this educational experience is the ability to share his or her gained knowledge with the rest of the Achieve team. Upon returning from the educational event, the employee is responsible for hosting a lunch-and-learn event for his fellow team members. The employee is asked to prepare a 1 to 2 hour presentation to the rest of the team on

Please, no more accidental website tourists. Show your visitors the way down the path and you will increase your website results.

Today most retail stores like Whole Foods Markets, Ikea and Victoria's Secret rely heavily on environmental psychology research studies. How you find your way through well-planned stores, airports and casinos is no accident. Nor should it be for visitors to your website.

One of the best articles I have found, that mirrors the way Achieve Internet incorporates Environmental Psychology into the functionality and design of our website, can be found in the PsychNology Journal. David Benyon, does an excellent job of taking the historic roots of Navigation, Landmarks, Paths, and Urban Design, to reaffirm why these principles need to be applied into today's Web design.

http://www.psychnology.org/File/PNJ4(1)/PSYCHNOLOGY_JOURNAL_4_1_BENYON.pdf

Have you ever been to a website and read through a page or two only to find yourself wondering how to purchase, how to get more information, or how to see what other items might be related to what you're viewing?

If you are a marketing professional with the responsibility for your company's website, make sure you don't let your website visitors try to figure out how to navigate your pages on their own. A better approach is to use stimulus-response cues on the pages to guide them through the website and encourage them to take action.