NEW YORK--(BUSINESS WIRE)--LIME, the multi-media lifestyle brand dedicated to a healthier, greener, more balanced lifestyle, today launched the first-ever broadband channel devoted to the brand’s core ideology – Healthy Living With A Twist. The new broadband channel, found on www.lime.com/tv, aims to give consumers more control and convenience through on-demand access online. The announcement was made by C.J. Kettler, Founder and CEO, LIME.

Responding to industry trends, particularly within the cable industry, as focus shifts to on-demand offerings, LIME will shift its focus to all-digital on-demand platforms and will phase out traditional linear cable.

Read the full press releae at lime.com