The new Hunter site not only looks great but it is functional and conveys the desired product information to the end user. A 3 month Google Analytics review of the old site, 2011, to the new site, 2012, proved that Hunter’s initial goals were meet and they saw 103% increase in visits, 93% increase in unique visitors, 160% increase in page views, and a 34% decrease in bounce rate. This was all accomplished on a site that now has 8,550 new pages, 4,743 images and documents, and 487 documents for download.
“Achieve’s custom module elements … let any user, once they understand how our resource library and our support library and our case study library work, go into the system and look for what they want to find, by product type or customer type or location, and it’ll surface that information really easily for them. To us that is an absolute masterpiece of the site in managing so much content,” said Jeff Falk Sales and Marketing Director for Hunter Industries..