Worldwide media company Advanstar Communications runs the world’s two largest fashion shows every year. The Magic Show is held in Las Vegas twice a year and attracts the world’s largest designer and retail brands. After delivering Advanstar’s Corporate site in only three weeks. Advanstar teamed up with Achieve, again, in July of 2011 to launch a highly data-driven Drupal-based website , in time to support the company’s annual fashion industry trade show in August 2011. The administrators and talented content authors of Advanstar’s fashion division Magic who were responsible for the MAGIC site, all had deep print backgrounds but significantly less online experience. This project had a strict timeline and was required to be completed in time to support the division’s annual fashion industry trade show, which gave Achieve a little under a month to complete the project.
The administrators were having trouble populating their old website quick enough to keep up with the constantly fluctuating fashion landscape. Achieve needed to develop a content rich site that could be easily updated by the back-end user regardless of that user’s Drupal skills. Needless to say, time was of the upmost importance.