The Challenge
The affiliate marketing group of Univision Communications Inc. came to Achieve Internet with a capacity issue Tasked with promoting subscriptions in the Latino market for their cable provider client, the affiliate marketing group focuses on monthly newsletters and multi-channel giveaways. The first project presented to Achieve Internet was a giveaway run by the TuTv team. In addition to giveaways and promotions the Univision affiliate team also sends out a monthly newsletter to their counterparts at companies such as Time Warner, Cox, Comcast, Qwest and Cablevision.
The Solution
Achieve built a mini website that displays the promotion, ensures that the rules are read and understood, collects basic and detailed demographic information and finally provides an interface to dissect and extract the valuable data collected. The backbone to this website was the detailed demographics collection which used true/false, multiple choice and open field questions. Of course a promotion has a limited audience and time frame so Achieve had to build a system that could handle multiple promotions starting and finishing at different times.
The Result
The newsletter is recreated every month with a new theme and all new content. Achieve sends five different versions of the newsletter to five separate regions of the county each month. Since the project's inception participation in the Univision promotions has increased 500% and readership of the newsletter has doubled.
Achieved
Increased participation in Univision promotions and newsletter engagement by disseminating demographic information to ensure the desired content is sent to the proper audience.