Wayfinding
Please, no more accidental website tourists. Show your visitors the way down the path and you will increase your website results.
Today most retail stores like Whole Foods Markets, Ikea and Victoria's Secret rely heavily on environmental psychology research studies. How you find your way through well-planned stores, airports and casinos is no accident. Nor should it be for...
Website Design
Your Web visitors know great design when they see it, instantly in fact. Some studies suggest it takes a fraction of a second for them to make up their mind about a website.
We believe this decisive instant when visitors decide if your website must be explored or evacuated is equivalent to the Gruen Transfer, a controversial term borrowed from the world of environmental...
Website Navigation
Have you ever been to a website and read through a page or two only to find yourself wondering how to purchase, how to get more information, or how to see what other items might be related to what you're viewing?
If you are a marketing professional with the responsibility for your company's website, make sure you don't let your website visitors try to figure...
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