For 114 years, Children’s Hospital of Los Angeles has pioneered and led dramatic changes in healthcare. As an award-winning hospital, CHLA provides pediatric healthcare to more than 107,000 patients each year in a facility specifically designed for kids. Their hard work and passion have earned them a plethora of accolades, including being ranked as the top hospital for children in California. Their team of researchers works tirelessly to develop leading-edge treatments and procedures to battle acute and chronic childhood illnesses. It’s evident at every level that CHLA is making a huge impact in the health community and truly building a healthier future for our children.
The hospital’s leadership is even more critical in today’s digital age as more families access health resources through mobile devices. Not only is CHLA leading the way in the science and practice of healthcare for children, the hospital is at the forefront of digital strategy. The new CHLA interactive and responsive website is a great example.
On average each month, more than 160,000 visitors go to CHLA.org to find a doctor, research new programs and services, stay updated on medical discoveries that support children’s health, and find inspiring stories about patient families who want to share their CHLA experience.
As work happens quickly at CHLA–it’s crucial that the hospital’s communications team has the tools to make changes on their website.
When the communications team at CHLA compared their evolving digital strategies with the web solutions at hand, it was clear they needed more flexibility and a platform that supported responsive design in a flexible and scalable way. The previous website was not responsive and a separate mobile site left parents’ user experience with room for improvement. The team needed an agile solution that could not only keep up with their organization, but help them scale their digital presence and content marketing efforts.
Prior to the launch of the new site, CHLA was using a proprietary content management system (CMS) that lacked the features, functionality and versatility that their team needed, items such as:
- The ability to make layout changes without involving their IT Department
- Integration of social content to support content marketing efforts
- Easy content differentiation to allow for a richer user experience
- Control of their search engine optimization efforts
- Simple, user-friendly URLs
- Flexibility to expand or enhance physician bios
A CMS with more control
After evaluating several options, at all levels of price and function, the Drupal Open Source Framework was the clear choice for the foundation of the new CHLA website. The Drupal CMS solved the problems CHLA was experiencing in two parts:
Drupal gave the CHLA team much needed control over their website content, a publishing workflow to support a multifaceted and complex organization, a modern feature set that reflected the current state of user expectations on the web and the knowledge that, moving forward an entire community of users is keeping the platform current—as opposed to waiting for developers of a proprietary system to prioritize CHLA’s needs in a future upgrade.
With a minimal amount of training, the CHLA communications team could effortlessly manage the day-to-day operations of, not only updating content on their site, but also implementing in-page templates to scale complex content into a single unified stream for mobile users.
Most important, CHLA had more than 14,000 unique pieces of content. With this transition, it was imperative that this valuable content not drop off the web. All of this content was migrated, enabling the CHLA team to operate with more flexibility and speed to edit information and improve information architecture to access the content. This also gave the team an opportunity to optimize their titles and tags, which immediately improved SEO throughout the site.
A Modern Website
It was important for CHLA to work with an experienced Drupal development firm who had worked on projects in multiple industries—not simply the healthcare industry. They were looking for an innovative and modern, parent-friendly alternative to the industry norm of sterile healthcare websites. The benefits have been numerous:
- The new responsive web design delivers an exceptional user experience for site visitors looking for information on tablets and mobile devices.
- An API integration permits CHLA to leverage their database of physician profiles to simplify updates and make the profiles easier to search, read and reflective of the new modern look and feel.
- Varied page types are now easy to implement on the fly and fuel rich and relevant content for users.
- Search engine optimization is now a built-in function of the site structure and title tagging system—something that will only help as the site moves forward.
The new Drupal-based website has empowered the CHLA team to continue the race towards their digital goals. These new tools allow their team to update their website quickly and efficiently. All of the content has been optimized for SEO with their Drupal CMS. The new CHLA site is modern, responsive, and easy to navigate for researchers, supporters, healthcare professionals, media outlets and, most importantly, families.
From the incredible doctors to the hardworking communications team, each role at CHLA has an impact. With the tools to deploy valuable resources to their site visitors, the new Children’s Hospital of Los Angeles website and CMS reflects the superb attributes of California’s best children’s hospital.
Services we provided: wireframes + information architecture + data migration + customized CMS + seamless integrations.