Integrated Communications

Digital Transformation in Healthcare

Oct. 30 2018
Ian Cassidy
Marketing Manager


With digital transformation starting to encompass almost every area of people’s lives, it’s understandable that this effect has also permeated into the world of Healthcare. Hospitals, pharmacies, and many others in the medical industry are waking up to the reality that they need to implement a digital strategy if they’re going to compete with other companies or provide modern care to their patients.

Patient expectations are rising. Their lives are have become a seamless digital world in which each step, payment, booking, or transaction - whatever the industry - is smooth and often instant. Healthcare providers are now being expected to match this in ways that pertain to their offering.

Check out how the industry is adapting below.  


API Implementation


One of the main ways that Digital Transformation in Healthcare is being implemented is through the use of APIs. Let's take The National Cancer Institute Clinical Trials API as one such example.

Their API centers around clinical cancer trials and it allows professionals in the field to build applications that use information from those trials. Time is saved in the transfer of information and data. Time saved on one side can mean time saved where it matters.

The data that is taken comes from a multitude of previously conducted trials, all without compromising patients’ personal information and adhering to the required regulations.

There are many APIs being capitalized upon in the world of Healthcare and with them how they are a vital change that is being made. Digital Transformation and the use of APIs are playing a critical role in facilitating Healthcare’s transition into the modern age of medicine and healthcare provision.


Customer Involvement


Ultimately, Digital Transformation in Healthcare should be centered around the patient. Digital Transformation of systems, software, or your internal processes, should lead to a better overall experience for patients.

Certain digital tools can ideally help patients voice opinions or learn more about their treatment. From the consumer perspective, they want to know that they aren’t wasting their time or money somewhere that doesn’t meet their needs. Patients want the latest and most modern experience they can find. It’s not just about the service itself but how the service is packaged and presented to them. Circulation, a digital platform that recently partnered with Uber, is one such example.

This platform helps patients book rides in non-emergency situations with a smooth, responsive interface. The adoption of Uber’s API is used to set up rides to hospitals by finding riders in typical Uber fashion.

Being able to pick the best place for treatment based on an expanded pool of information with high functionality leads to patients who are confident in their choice. Who feel secure, and in control of step 1 of their treatment.


Finding the Best Care


The process people use to find the best healthcare options has drastically changed over the last few years. The process of booking an appointment with a doctor or a physician has met the ‘everything instant’ demand of today’s patient. Web searches, applications & digital solutions are now prominent in this space

For example, with an increasing amount of healthcare options out there, it’s helpful to have a quick way to filter through them to find what’s best. The CHLA Doctor Search is one such platform. It helps patients find doctors by providing a quick rundown of their qualifications and other relevant information.


Keeping Data Secure


A common concern among patients is keeping their personal information and patient data secure. With the digital accumulation of personal data comes the possibility of information leaks, and potentially, data being misrepresented and misused. Ensuring that digital health organizations maintain a HIPAA compliant environment for all their patient data and records is a must in the digital age.

Dash is one platform that provides such an environment. It is a centralized information-driven platform that allows you to focus on your business, rather than the particulars of your regulations. It also acts as a document repository that allows you to instantly review all regulatory paperwork, ensuring your preparation for any regulatory concerns.

The integration of a system like Dash into an internal process or workflow of a healthcare provider is another step forward in meeting patient expectations. The provider's focus is now directed further towards the patient, and time-consuming things like regulation check-ups are now automated and convenient.




Patient expectations are changing. Experiences these patients get in other industries unrelated to health care are having a direct effect on how they cause the patient experience to unfold: instant, smooth, seamless. Words like those are commonly spoken in the Digital Transformation space. For hospitals, healthcare providers, doctors, med devices companies to meet this patient demand, and a solid digital strategy must be implemented.  

Speak to Achieve about your digital roadmap and how you can begin to meet today’s patient demands.


More about Integrated Communications

Achieve recently attended HCIC and gained some valuable insight. We have been attending HCIC for a number of years and have seen trends come and go. Ron Huber, the CEO of Achieve, shares his thoughts on what he learned and experienced at this year's conference.  
Digital Health Innovation SD Event on TeleHealth
TeleHealth: Today and Tomorrow Event Recap Digital Health Innovation San Diego has continued to grow as we further discussions in the community about some of the most pressing matters in the healthIT sector. To that point, our latest event was focused on TeleHealth and it’s growing impact on the healthcare industry.  
SEO Tips for Hospitals to Increase Patient Engagement
Digital Strategies For Healthcare With how quickly things change in our digital world, it can be challenging to keep up with the latest SEO tactics. And let’s face it; hospitals are competing for patients at every level. They are up against corporate machines like the telemedicine movement, CVS, Apple, Kaiser, Walgreens, even Lowe’s just to name a few. Everyone wants to own patient engagement.