Mobile and Responsive Dev

Why You Need a Responsive Website

Aug. 15 2017
Ian Cassidy
Marketing Manager

Going mobile is no longer just an option 

It’s a requirement


Mobile has already overtaken desktop when it comes to the amount of time spent, and it will only continue to grow. If your website is not responsive or optimized for mobile then you are not reaching the full potential of your business. In order to stay relevant, and give value to today’s consumers, responsiveness across all channels is a must. Today’s consumers are discerning. They are savvy. Having a responsive website is the best option for your website to stay competitive, to remain relevant to your audience.


Mobile is growing and not showing signs of stopping

Mobile Usage


From the infographic above we can see the power of mobile, and the role it plays in consumers lives. On a global level, 64% of people own mobile devices We are now in a generation ruled by mobile. In fact, according to eMarketer this may be the first time we witness the reign of television fall to digital media and mobile when it comes to ad spending. Marketers and businesses know that mobile is the future, and are investing in mobile ads to a level never seen before.

Now, why is this important in regards to making the most out of your website/business?

As of February 2017, mobile devices accounted for about half of all web page views worldwide (Statista). There is tremendous power within the mobile sphere. If used correctly, a responsive mobile focused design can not only provide a platform for consumers to digest your content seamlessly, but also elevate your brand, both in terms of sentiment and usability.


You are losing business if you lack a mobile optimized or responsive website

The initial impression your website makes is critical in order to keep your audience engaged. It is your store front. It is your brand. The attention span of today’s consumer is dwindling. In fact, research shows you only have seconds before users start leaving your website.  Now imagine if your website does not function properly. It is detrimental if your website is not properly planned for mobile, and your audience has a difficult time navigating it. According to RetailDive, about 68% of shoppers leave retail sites because of basic website problems. Some other common problems include having search capabilities that are too basic or by having a poorly designed menu.

In case you missed it, find out how to have quality menu navigation through a progressive collapsing navbar

So you can see just how important it is to make sure your website doesn’t have any problems when it comes to viewing on mobile. That leads us to the following question.

Is your website Mobile Friendly?

Due to the continuous growth of mobile users, the minimum requirement for any website should to at least be mobile friendly. Find out through google if your website is mobile friendly here

But having a mobile-friendly website is just the beginning, it would be much better to be mobile optimized, or even better yet have a responsive website.

What is a responsive website?

RWD or Responsive Web Design is the concept of developing a website in a way that allows the layout to adjust according to the user’s screen resolution using media queries. Children's Hospital Los Angeles is a good example of a website with responsive design.

Healthcare responsive website


4 Benefits of having a responsive website

There are many benefits both at an internal and external level to investing in a responsive website design. Below are what we believe are the top 4. Looking at it with a wider lens, RWD will provide long lasting value to both your brand and your business. Today’s consumers are more discerning than ever. They have more options than ever. It is paramount that their positive experience a is a guarantee.


1) SEO

About half of all searches are being conducted from mobile devices. Search engines rank responsive websites higher than nonresponsive websites. In fact, having a responsive website is actually recommended by Google.

2) Easier to maintain while saving money in the long run

Initially working toward a responsive website can be expensive, but it is sure to save you money in the long run. Going responsive allows you to support numerous variations of screen sizes and devices with just one website rather than having to maintain multiple websites.

3) Be ready for the future

New devices and platforms are constantly being released in different sizes and forms, and your website needs to be able to keep up. In addition to this, consumers are always changing the way content is digested and sought out. By making the move to have a responsive mobile website now you won’t have to worry about your website having to make adjustments for these new devices later.

4) Provide great user experience

Arguably the most important to your brand - a great UX. Earlier we stated several reasons as to why someone visiting your website could end up leaving. Many of these reasons are also caused by poor user experience. By having a responsive website, it makes having a great user experience simple. Having a responsive website comes with easy navigation, adaptive resolutions, smooth experiences, and faster loading speeds.

So do I need a Responsive Website?

More and more people are turning to mobile as their main source to digest content online. Within today’s fast paced, technology driven society, our platforms must align with the needs of the consumer of today. Today’s consumers have certain online expectations. We must meet these expectations in order to engage them. By having a responsive website you’ll be able to remain competitive, be prepared for the future, and begin to build long-term successful growth within your brand.

Going mobile is no longer just an option, but a requirement. Don’t wait until it’s too late, make sure your website is fully responsive.

Co-written and researched by: John Crisostomo

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