Digital Transformation in Healthcare

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by Ian Cassidy|Marketing Manager

With Digital Transformation beginning to saturate almost every area of people’s lives, it’s understandable that it has also permeated the world of healthcare. Hospitals, pharmacies, and many others in the medical industry are realizing they need to implement a digital strategy if they’re going to compete with other companies and provide modern care to their patients.

Patient expectations are rising and changing with the times. Their lives have become a seamless digital world in which each step, payment, booking, or transaction is smooth and often instant. Healthcare providers are now being expected to match this in ways that relate to their offering. 

API Implementation

One of the main ways that Digital Transformation is being implemented in the healthcare industry is through the use of APIs. Let's take the National Cancer Institute Clinical Trials API as one such example.

This API centers around clinical cancer trials and allows professionals in the field to build applications that can use information from those trials. Time is saved in the transfer of information and data. The data that is taken comes from a multitude of previously conducted trials, all without compromising patients’ personal information and adhering to the required regulations.

There are many APIs being capitalized upon in the world of Healthcare and with them, a vital change is being made. Digital Transformation and the use of APIs are playing a critical role in facilitating Healthcare’s transition into the modern age of medicine and healthcare provision.

Customer Involvement

Ultimately, Digital Transformation in Healthcare should be centered around the patient. Digital Transformation of systems, software, or your internal processes should lead to a better overall experience for patients.

Certain digital tools can ideally help patients voice opinions or learn more about their treatment. From the consumer perspective, they want to know that they aren’t wasting their time or money somewhere that doesn’t meet their needs. Patients want the latest, most efficient experience they can find. It’s not just about the service itself, but how the service is packaged and presented to them.

Circulation, a digital platform that recently partnered with Uber, is one such example. This platform helps patients book rides in non-emergency situations with a smooth, responsive interface. The adoption of Uber’s API is used to set up rides to hospitals by finding riders in typical Uber fashion.

Being able to pick the best place for treatment based on an expanded pool of information with high functionality leads to patients who are confident and secure in their choice. 

Finding the Best Care

The process people use to find the best healthcare options has drastically changed over the last few years. The process of booking an appointment with a doctor or a physician has met the "everything now" demand of today’s patients. Web searches, applications, and digital solutions are now prominent in this space.

For example, with an increasing amount of healthcare options, it’s helpful to have a quick way to filter through them to find what’s best. The CHLA Doctor Search is one such platform. It helps patients find doctors by providing a quick rundown of their qualifications and other relevant information.

Keeping Data Secure

A common concern among patients is keeping their personal information and patient data secure. With the digital accumulation of personal data comes the possibility of information leaks and potentially, data being misrepresented and misused. Ensuring that digital health organizations maintain an HIPAA compliant environment for all their patient data and records is a must in the digital age.

Dash is one platform that provides such an environment. Dash is a centralized information-driven platform that allows you to focus on your business, rather than the particulars of your regulations. It also acts as a document repository that allows you to instantly review all regulatory paperwork, ensuring your preparation for any regulatory concerns. 

The integration of a system like Dash into an internal process or workflow of a healthcare provider is another step forward in meeting patient expectations. The provider's focus is now directed further towards the patient and time-consuming things like regulation check-ups are now automated and convenient.

Conclusion

Patient expectations have been changing and will continue to change. Experiences these patients get in other industries unrelated to healthcare are having a direct effect on how they cause each patient experience to unfold: instant, smooth, and seamless. Words like those are commonly spoken in the Digital Transformation space. For hospitals, healthcare providers, doctors, and med device companies to meet this patient demand, a solid digital strategy must be implemented.  

Speak to Achieve about your digital roadmap and how you can begin to meet today’s patient demands.

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