Universal Music Group

Universal Music Group

Achieve developed a flexible and scalable web property called “Profile Center” for UMG’s Universal Music Group Distribution (UMGD).  The project unified user account information across 100's of UMG’s shared artist web properties. The benefits of such a unified system are in the arenas of User Experience (“UX”), marketing and data aggregation.

The Project included:

  • Drupal Application Architecture
  • Integration into Janrain 
  • Email List Management integration with Exact Target
  • Seamless Integration with third party Artist/Label Functionality
  • Custom Embedded Profile development
  • Performance Tuning