Director of Marketing
About Achieve
Achieve Internet is a leading enterprise software product and solution provider with over 20 years of experience. Our core business is developing API Strategy, building API solutions, and creating world-class API Portals. Our product lines include an advanced API Portal and an API Security platform. Both are offered as a SaaS solution with the portal also available in a standalone version. We need someone to lead our Marketing efforts in support of the launch of these new products.
We are currently seeking candidates for a Director of Marketing. The ideal candidate will be a forward thinking, accountable and creative individual with experience marketing B2B SaaS and professional services companies with a high growth focus. Join the Achieve team and make delivering innovative solutions part of your extraordinary career.
Job Responsibilities of the Director of Marketing:
Knowledge and Expectations of a Director of Marketing:
Life at Achieve as a Director of Marketing:
Benefits that Achieve offers to the Director of Marketing:
Requirements
Evaluate current market, Achieve Internet and Apiboost product and services offerings
Create a comprehensive Marketing plan focused on the highest impact channels to drive product awareness and new business opportunities
Develop specific plans for product launch, inbound marketing, and outbound marketing sales efforts
Plan and develop brand messaging strategy including blogs, webinars, eBooks, B2B social media, website SEO, paid advertising and video creation and editing
Launch marketing planning and execution of SaaS materials
Create and maintain online technical/user guide
Support SDR/ADR
Develop and execute inbound sales lead campaign
Prepare client facing materials including SOW/proposal templates, software demo videos, slide decks, and one pagers
Event planning and execution, in person and virtual
Manage and monitor marketing costs and budgets
Experience with marketing B2B SaaS
Experience with professional services companies
Experience with digital technologies (web development, API management)
Ability to create comprehensive marketing plans
Ability and desire to keep up with technical trends
Accountable to senior management
High growth focus
Knowledge and ability to work independently
Emphasis on work/life balance
Strong focus on teamwork
Opportunities for learning
Openness from management on ideas and initiatives
Focus on trust, integrity, and respect
Competitive pay
Health insurance, dental insurance, life insurance, and long-term disability
Vacation time accrued on a bi-monthly basis
Paid sick time
401K plan
Employee investment
Bachelor’s degree in marketing or related field of study
10 years’ experience in B2B software product and services marketing
SaaS product marketing experience
Understanding of latest marketing tools and techniques
Track record of successfully deploying marketing campaigns and measuring outcomes
Experience effectively collaborating with all levels of an organization
Posted 2021-05-25
Employment Type
Full-time
Job Location
Remote
Remote, TN 37205
United States