Case Study: How an API Portal Anthem Increase API Adoption by 30%
To support an ongoing push for digital transformation, Anthem needed to build an API Portal that was easy to use for non-developers.
The developers in charge of the project struggled to merge the technical elements in the portal with the practical features required for widespread adoption.
The Anthem team trusted Achieve Internet to build an API Portal that had all of the necessary functionality, in a very simple, user-friendly interface.
The API Portal was no longer holding back their digital transformation, instead, it was a catalyst that propelled their API Program to increase adoption by over 30%
The Goal: Building an API Portal for Everyone
Health insurance giant, Anthem, Inc serves over 73 million people across the United States. Anthem is the largest for-profit managed health insurance company in the Blue Cross and Blue Shield Association. Providing data with other departments in multiple states can take months and cost millions of dollars every year in the highly regulated health insurance industry.
Anthem wanted to create an API Portal to support their digital transformation effort across the organization. Their internal team had already built what was essentially a document repository, but they wanted to build a truly API-first ecosystem that would be accessible to all members of their team and partners.
The Challenge: Simplifying a Complex Portal
The developers in charge of the project struggled to merge the technical elements in the portal with the practical features required to make it easier to use.
Building a portal while ensuring compliance with the HIPAA laws and governance of the larger organization required a very unique skill set that the current dev team was lacking.
Initially, the team set out to build their API portal in-house, but what resulted was essentially a document repository that was effective for developers, but failed to extend its accessibility to a wider audience. Without a user-friendly interface, the portal was not practical for widespread adoption - so another option was required to get the project to the finish line.
The Solution: Building an API Portal for Everyone
Anthem brought in the Achieve Internet team to build an API Portal with all of the functionality they needed to support their business goals, including automated access to data, and ease-of-use for all of their partners.
The solution was straightforward - but often easier said than done: make it simple.
The new API Portal powered by APIboost was built with a focus on navigation, clarity, and ease of use.
Some of the specific functionality added to the API Portal includes:
Enhancement of user experience through iconography and imagery for easy navigation
Custom tab structures to delineate functionality and content
Analytics for enhanced administrative controls that drive better business decisions
The Anthem portal built with Achieve was not only user-friendly but still managed to maintain compliance with the incredibly strict guidelines associated with the health insurance world.
The Impact: Increased Adoption of the API Program by over 30%
Anthem’s API Portal was no longer holding back its digital transformation strategy. Instead, it was a catalyst that propelled their API program to the next level. The clear documentation and usability of the API Portal drove better adoption across the organization by over 30%.
Automating access to data, simplifying design elements, and making the user experience easier ultimately helped Anthem adopt an API-first ecosystem.
Many businesses are turning to platforms like Apiboost to help them build a powerful API Portal to transform their APIs into API Products.
Achieve Internet is Apiboost's premier agency partner, which has vast experience implementing Apiboost and building bespoke developer portals and API portals using Apiboost as a foundation.
Apiboost is a true extension of that expertise - not just an add-on. This, along with our partnership with API management vendors like Apigee, makes Apiboost a superior alternative to others on the market.
Ready to take on the digital transformation of your APIs? Reach out to us today for a free consultation.