Why business context matters more than keystrokes

The request seemed straightforward. Our client's marketing team wanted a new product page component for their biotech websites. They'd gathered three examples from competitor sites and other industries. "We want something like this."

An inexperienced developer — or anyone armed with an LLM and a few prompts — would have built exactly what was asked. A new standalone component, added to a system already straining under complexity. Four interconnected websites sharing one CMS would gain yet another piece to maintain, test, and troubleshoot.

Our experience told us that a different approach was needed.

We looked at the existing component library and found functionality that could be reused. We designed a smaller wrapper component that leveraged what already existed. We identified opportunities to improve content management not just for the new product pages, but for the underlying components across all four sites.

The marketing team got what they needed. The system got simpler, not more complicated.

This is the difference between writing code and solving problems.

Our approach is proactive by design. For every feature request, we look beyond the immediate ask. Where can we reuse existing work? Where can we reduce complexity? What improvements to the broader system would make this feature — and future features — easier to manage?

We don't wait to be asked. We look for opportunities to create value.

Every company experiments. Offshore development promises cost savings. In-house teams promise control. AI-assisted coding promises speed. Sometimes these experiments work. Sometimes they don't. But when the stakes are high — a product launch with a hard deadline, a campaign tied to a major event, a system too complex for shortcuts — companies return to partners who've proven they deliver.

That's why this global biotech company has worked with us for over a decade.

We built their first ecommerce platform and grew with them to 70 countries. When they brought development in-house, we focused on other areas. When a critical deadline loomed and their internal team was stretched thin, they called us. Four components delivered in six weeks. Twelve more in the months since. Systems verified to handle three million visitors per hour.

The experiments come and go. The partnership endures.

Anyone can generate code. We'd rather solve your actual problem.

Ready to stop experimenting and start partnering? Let's talk.