This video explores how Apiboost enhances API product management by enabling product owners to directly manage their API products. Instead of relying on system administrators, product owners can efficiently handle product approval workflows within Apiboost. The demonstration showcases a scenario where product owners and app developers collaborate to manage API products, emphasizing Apiboost's capability to empower organizations.

The workflow includes app developers creating apps, adding products, and navigating through Apiboost's streamlined process. Notably, the video illustrates a scenario where a product is listed as pending, indicating that access is not automatically granted. Product owners can make case-by-case decisions on developers' access, minimizing confusion and simplifying the access request process.